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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
How Nonprofits Can Balance Paid & Organic Online Strategies
Ready to increase your nonprofit’s online reach? You’ll need to balance paid and organic strategies. In this blog post, we’ll walk you through how to do so.
Data Hygiene: How to Make Your Data Accurate and Actionable
Clean data is essential for making informed business decisions and launching targeted marketing campaigns. Learn how proper data hygiene benefits your business.
Lifecycle Segmentation: From New Donors to Legacy Supporters
Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
3 Nonprofit Web Metrics to Track to Better Engage Audiences
A data-driven strategy can help your nonprofit enhance its website design and boost audience engagement. Track these metrics to harness your digital potential.
Purchasing and Using Consumer Lists: The Ultimate Guide
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
Using Your Customer Data: Best Practices
Discover how customer data can support marketing strategies. Learn what customer data is, methods for collecting it, and best practices to make the most of your data.
2024 Emerging Marketing Trends and Predictions
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
How Lookalike Audiences Can Fuel Omnichannel Campaigns
Modeling "easy buttons" — in the form of segmentation tools like Google's "Similar Audiences" and LinkedIn's "Matched Audiences" — were designed to take the weight of complex audience-building off of marketers' shoulders. The lookalike targeting functionalities on...
The Solution to Google’s Post-Cookies World: First Party Data
In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...
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