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OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

3 Nonprofit Web Metrics to Track to Better Engage Audiences

A data-driven strategy can help your nonprofit enhance its website design and boost audience engagement. Track these metrics to harness your digital potential.

Purchasing and Using Consumer Lists: The Ultimate Guide

When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...

Using Your Customer Data: Best Practices

Discover how customer data can support marketing strategies. Learn what customer data is, methods for collecting it, and best practices to make the most of your data.

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